Michelle Watson created MICHI in NYC in 2010 with original designs that transformed the activewear landscape. She pioneered the fashion-forward athletic wear aesthetic with artfully placed mesh inserts, strappy sports bras and sophisticated cut-outs. These details, inspired by superheroines, ‘90’s European designers and nature, have become MICHI signatures.  This piece was filmed at Undrcard boxing studio in Calgary .

release date:


director & cinematographer:

Tom Acton