Animal is an international hardcore supplement brand. They’re primary target is power-lifters and bodybuilders. Each year at the Arnold Classic, a huge professional competition and product conference, they host “The Cage”. The Cage is literally that, a big nasty looking cage smack dab in the heart of the entire floor. Inside has Animal’s sponsored power-lifters and literally the strongest men on the planet. There are hundreds of people watching around the cage these guys lift upwards of 1000 pounds. We saw a 500 pound military press, many 900 pound+ squats, 600 pound bench presses and so on…. Being inside The Cage is one of the most intense experiences you can have. We had fantastic feedback from this project with over 250,000 total views.
Dan Jardine & Tom Acton