Closure LM Explainer Video Production
New Path Influence partnered with Closure LM to create a powerful and easy to understand explainer video for their PRÆDICŌ software platform. Closure LM works across the oil and gas sector, helping companies simplify and accelerate site closure, asset retirement, and ARO planning. Their technology is highly advanced, and our goal was to translate that complexity into a clear visual story that anyone can follow.
Turning Complex ARO Workflows Into Simple Visuals
Closure LM needed a video that clearly shows what their software does, who it supports, and why it matters. The challenge was to present technical topics such as downhole operations, environmental workflows, risk modeling, and asset level forecasting in a way that still feels simple, modern, and accessible. Our team broke down each step in the site closure journey and built visuals that walk the viewer from confusion and manual work into clarity and confidence.
A Strong Message That Matches the Product
We worked directly with Closure LM’s leadership to refine messaging, highlight key benefits, and create a visual language that supports the voiceover. The result is a narrative that shows real industry pain points, the cost of guesswork, and how PRÆDICŌ delivers precise, defensible, and fast decision support. The animation is grounded in real industry terminology while still being easy for new viewers to understand.
Strategic Use of Animation
The video uses clean 2D animation to represent site portfolios, liability mapping, scenario tools, forecasting, and decision automation. Each sequence was designed to make the viewer feel the shift from slow and manual work into an organized, smart, software-driven workflow. We also ensured that job security was represented correctly, showing how the platform supports people rather than replacing them.
Built for Industry Decision Makers
The final video reinforces the value of smart software in site closure by showing exactly how PRÆDICŌ helps companies make better financial decisions, accelerate reclamation, and gain confidence in strategy. This explains the product clearly whether the viewer is a technical expert, an executive, or someone seeing the platform for the first time.
High Quality Production for High Impact
From script refinement to visual design and animation, our team ensured that every detail supports the story Closure LM wants to tell. The final explainer video helps them stand out in a technical industry where clarity, speed, and strategic understanding matter most.
Learn more at – https://www.closurelm.com/
If your company needs a clear and effective explainer video that turns complex software or workflows into a compelling story, contact New Path Influence today.
Tom Acton
Steven Seale