In 2025, NewPath Influence proudly collaborated with Animal to commemorate the 20th anniversary of The Cage at the Arnold Sports Festival. This iconic powerlifting exhibition has long been a crucible where strength legends are forged, showcasing raw power and unyielding dedication. Our role encompassed producing a dynamic 4-part online series, trailers, and promotional content that captured the event’s electrifying atmosphere and storied history.

The Cage is more than just a stage—it’s a symbol of the iron community’s spirit. Over two decades, it has evolved into a must-see spectacle, drawing massive crowds eager to witness record-breaking lifts and the embodiment of human potential. Our production aimed to encapsulate this essence, delivering content that resonates with both longtime fans and newcomers alike.

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