The Mustard Seed
Your Donation Lights the Way
Christmas fundraising commercial
Christmas campaign film ยท 0:30Open film separately ↗
About the project
Christmas fundraising commercial
- Campaign storytelling
- Commercial production
Created for The Mustard Seed, Your Donation Lights the Way contrasts familiar Christmas moments with the financial pressures people can be facing out of view.
The commercial uses everyday scenes and on-screen messages to make those hidden struggles visible, then connects the story to the meals, shelter and support that donations help provide.
Start with what you need
Your story.
A way forward.
You don't need a finished brief. Tell us what you want to achieve and who you need to reach. We'll listen, help shape the approach and show you the path.
Let's talk