UFA
Winter's Road to Better
Brand film
Watch the film · 2:36Open film separately ↗
About the project
Brand film
- Brand storytelling
- Film production
UFA wanted its Road to Better campaign to feel connected to the people behind the co-operative. The film features UFA member, chuckwagon driver and stunt performer Jason Glass, bringing a personal voice to the brand story.
NewPath used cinematic imagery and a real member’s perspective to connect the campaign’s direction with UFA’s agricultural roots.
Start with what you need
Your story.
A way forward.
You don't need a finished brief. Tell us what you want to achieve and who you need to reach. We'll listen, help shape the approach and show you the path.
Let's talk